Guangzhou Automobile Group, a Chinese car manufacturer, announced on Wednesday that it has established a new company in collaboration with technology titan Huawei. The aim of this partnership is to introduce a high-end automobile brand to the market.

The carmaker reported that it invested 1.5 billion yuan ($207.46 million) to establish the new entity. The announcement was made via the company’s WeChat account. The collaboration with Huawei, a prominent player in the technology industry, indicates the company’s strategic move towards enhancing its portfolio with high-end vehicles.